Vita
Consumer Packaged Goods
Is it a Smile or is it the Drink? With Vita it’s both!
When does a beverage become a lifestyle choice? When it’s Vita of course! Hamazaki Wong’s integrated campaign for Vita boosted brand awareness, engagement, and sales across the US and Canada in both English and Chinese-speaking markets. Through a curated approach to content marketing, we energized Vita’s role as a sunnier part of everyday lifestyles in powerful and creative ways. Partnering with social media influencers across key platforms, we used product seeding and user-generated content to drive authentic engagement, taking customers from their screens into the stores, and surprising them with promotions and in-store experiences. In the end, our happy, positive vibes created that burst of energy that took the campaign over the top making Vita the beverage of choice for a diverse group of customers throughout North America.
Services:
Chinese Social Media Campaign Strategy
Multicultural Content Marketing
Branding Digitalization
Innovative Digital Marketing
ATL to BLT Marketing Strategy
Tracking & Analysis
Creative Messaging
Multicultural Creative Development
Media Planning & Buying
RED Note Social Influencer Marketing
Unconventional Social Sparks
Connecting Vita’s Multicultural World
Our Social Media Marketing Strategy for Vita illuminated North America with a radiant burst of multicultural marketing, captivating Asian and Chinese audiences through bilingual brilliance. Infused with unconventional creativity and entrepreneurial marketing flair, we crafted Multicultural creative development that electrified Vita’s branding, weaving innovative stories into every post.
Creative Influencer Waves
Connecting Vita’s Asian World on RED Note, Instagram and TikTok
Our Unconventional Influencer Marketing for Vita set North America ablaze with multicultural marketing magic, rallying Asian and Chinese audiences through dynamic partnerships on RED Note, Instagram, and TikTok. Infused with unconventional creativity and entrepreneurial marketing vision, we harnessed Social Media Marketing savvy to curate authentic voices—spanning foodies, lifestyle gurus, and cultural connectors—who amplified Vita’s branding with vibrant product seeding and user-generated buzz.
