Multicultural markets are alive and well and living right under your noses If you haven’t joined the multicultural marketing movement yet, jump in, there’s lots of room. At least for now. And if you’ve not thought of multicultural marketing then you should seriously consider it since it will ...
In a world of blurred truths and broken systems, trust is eroding across different aspects of modern life. If you think everything is swirling in confusion, you’re not alone. All around us, society, business, and marketing are mired in uncertainty of a kind of pandemonium where the structures ...
Moving Beyond Sameness to Capture Interest and Affinity Walk down any city street, click through online listings, or scroll a developer’s Instagram feed: you’ll likely encounter a parade of interchangeable real estate campaigns—gleaming kitchen counters, generic family smiles, and cheerful ta ...
Hamazaki Wong has been part of the sustainability movement for almost two decades. It aligns with our interest in social and environmental justice. But despite those years in the trenches, things haven’t really moved forward as we or the environmental movement would like. As David Suzuki opined in a N ...
Welcome to our Summer Newsletter! We've just passed a productive couple of months and wanted to share some news. Hope you enjoy reading, and as always we look forward to engaging with you soon!-- Your friends at Hamazaki Wong Are You a Biculturalist? Hamazaki Wong Unveils ...
SEPTEMBER 2025 While January is the emotional start of the year, September is the psychological and rhythmic start of the year. It’s when campaigns begin, school reopens, and when a certain busyness and seriousness returns. Rather than a time of reflection, it’s a time of action whe ...
Through our years of work with multicultural marketing and immigrant communities, Hamazaki Wong is extending its services to include on-the-ground support for immigrants that want to make Canada home. Through a suite of services that include immigration, recruitment and placement, and cultural integration, Peopled Cons ...
Hamazaki Wong has partnered with zeitgeistAI to produce a first major study of its kind, Social Signals, to reveal the mood of Canadians and it’s decidedly negative and overwhelmingly so.About Social Signals:Time period: June 20 – October 23, 2022Datapoints: ~500,000Sources: Twitter Canada and Reddit ...
Exciting news – Canada’s immigrant population is expanding significantly! The cautionary news – are marketers listening? Well, you should. Why? Because of the size and pace of growth of these new customers, their spending power, and their market impact. According to a recent story in the National Post, ‘According to St ...
When is politics fair? Hardly ever. At Hamazaki Wong we have our political opinions but when an opportunity for creativity comes along, who are we to say no? Political advertising has become fairly predictable – negative, attacking, and low-brow. But in these spots for Fair Referendum, we change the script on that. Pro ...
On the 27th day of the Asian Heritage Month this year, the team at Hamazaki Wong took a research trip to the Chinatown Storytelling Centre. As a supplement to our standard marketing practice at the office, this out-of-office approach offers us an opportunity to think out of the box. Through experiencing the vibe of ...
Sonny Wong has been appointed to the Board of Directors of the Chinese Canadian Museum, Canada’s first museum that documents and features the cultural and historical contributions of Chinese Canadians. He also takes on the role as head of the Marketing Committee. “With the Province of BC’s recent announcement of $27.5 ...
“Leave me alone! Yes, dear! Stop nagging me!” Frustrating? Kind of. Next time when someone gets on your nerves, just use Chinese to tone it down: “Duck la, Duck la, Duck la!”Hamazaki Wong is pleased to introduce our latest bicultural T-shirt——Duck la. As the phrase suggests, this is our readiness to address the world o ...
If there was a word that was used over and over the last two years, it’s the word unprecedented. Perhaps you’ve used it, or heard it on the news, or witnessed its utterance by a politician, or simply thought it. But there’s no question it’s been a recurring theme used to describe well, unprecedented never-seen-before e ...
In 2019, Sonny Wong was appointed by the City of Vancouver to the Chinatown Legacy Stewardship Group where he co-sponsors the Culture & Heritage Working Group, along with serving as a member of the Small Business & Economic Development Working Group. Here, at a community forum called Chinatown Reimagined, he ou ...
Through our pioneering work with #HealthNotHate, Hamazaki Wong quickly became experts and thought leaders in Inclusion, Equity, and Diversity (IED). As a natural adjunct to our work in allcultural and multicultural marketing, IED (and anti-racism) is a wake-up call for marketers and civil society. We believe it’s the s ...
What could it mean for your business?14 Sept 2021: Vancouver, BC — More than 69 million adults in Mainland China and Hong Kong are considering Canada as a top destination to start in new life in the next two years, according to a ground-breaking pilot study China and Hong Kong by Hamazaki Wong, RIWI, and Vivintel (the ...
What could it mean for your business?To kick off this series we've chosen the topic of Recycling.10 June 2021: Toronto, ON — More than 60 million Chinese adults are considering immigration to Canada in the next two years, according to an online research study done in China and Hong Kong by Hamazaki Wong, RIWI, and Vivi ...
Hey folks, we are pleased to introduce a new research-based feature — WongZingers — a series that takes a quick look at topics of interest concerning Chinese consumers in Vancouver, touching on their attitudes, lifestyles, and behaviors. This could range from subjects including how they adapt to new lifestyles in Cana ...
The Chinese Consumer Automotive Report takes an in-depth look at the automotive preferences of Chinese consumers in Canada. A new report released by HamazakiWong and Vivintel reveals that there are approximately 1.2 million adults (aged 18+) of Chinese origin living in Toronto and Vancouver; and of those that have resi ...
Ethnic Chinese consumers in Canada are more wealthy than the general population and more likely to buy prestige luxury products, according to a giant survey that urges companies to respond.The marketplaces of Greater Vancouver and Toronto are rapidly changing to adapt to what the survey calls “the mindset and behaviour ...
Want to communicate with your multicultural audience but not sure when to do it? We’ve got you covered. Here are 16 cultural events of note throughout the year that you can take advantage of to reach the South Asian and Chinese segments. There are certainly a lot more relevant events we could mention, and many other co ...
It’s bigger than Black Friday. It’s bigger than Cyber Monday. In fact, at over $30.8 billion USD, sales during Double 11 are more than double the amount spent on those two days combined. Here’s what you need to know to take advantage of Double 11.What, exactly, is Double 11?Double 11 is Asia’s favourite shopping holida ...
One lazy Saturday summer afternoon, Sonny sat down with a plate of barbecued ribs (marinated with Lee Kum Kee char siew sauce overnight before being put on the grill) and a sketch pad. He doodled, he dreamed, and he designed our very first fashion line. The end results? We're wearing them! These bicultural t-shirts are ...
ROI. WeChat. Demographics. The Hamazaki Wong Summit 2019: The Chinese Marketing Edition was a deep dive into the latest innovations, happenings, and essentials of what marketers need to know about the fastest-growing consumer segment in Canada. Brands in attendance at the June 14th event at the Fairmont Royal York in T ...
By Sonny Wong and Jenny TanOriginally published in AdweekThe Chinese are coming, they’re spending, and they will reshape America’s economy.For a moment, let’s set aside the heated political debates and focus on the consumer landscape. This influx of consumers with enormous spending power is a huge opportunity for brand ...
To some, it's one of the oldest communities in Vancouver and a beloved cultural neighbourhood. To others, it's the place to go for the best roast pork in the city. To Sonny, it's where he grew up, and he's determined to see it flourish. "My connection to Chinatown is purely emotional," notes Sonny. "I believe it deserv ...
Need help framing your story? Introducing Hamazaki Wong's new media relations and corporate communications division, led by Tony Chan. Tony brings two decades of experience providing English and Chinese-language strategic communications counsel to government officials and C-suite executives. He's led a wide range of pr ...
There’s a new buyer in town. Chances are, you’re not reaching her—and her incredible spending power—effectively.Meet Qing. Qing is worldly, smart, and educated. Having emigrated from China 10 years ago, she’s conversant in English, and moves easily between Mandarin and the local lingua franca. Well-travelled, she is fa ...
To most marketers, multicultural marketing is like gym workouts. Brands know it's important. But as with gym workouts, the idea is attractive in January and already has a fine sheen of dust by the time Lunar New Year in February rolls around.That’s a mistake.Brands can’t afford to ignore multicultural marketsMajor urba ...
You’ve heard of WeChat and of the Chinese mobile payment systems, WeChat Pay and Alipay. But here’s the part that makes us sit up: by combining both with Payment Marketing, brands can grow awareness within the Chinese market, engage with them, and increase acquisitions by converting customers on the spot within the WeC ...
On November 3, Sonny Wong served as a panelist on the Vancouver Asian Film Festival’s Diversity and Representation in Canadian Film and Television speaker session. Alongside an illustrious group of participants, discussion themes included the difference between multiculturalism and diversity, a comparison between Canad ...
Hamazaki Wong, along with partner, Glacier Media Group, is launching and producing Feast, North America’s first Asian dining festival! Celebrating the best Asian food on the Continent, Feast will showcase Metro Vancouver’s restaurant and culinary scene, and all the deliciousness the region has to offer. Watch for it in ...
On July 6, Hamazaki Wong successfully staged its 2018 Summit, at the Hyatt Regency Vancouver. An annual value-add event for agency clients, media partners and friends, the 2018 edition continued to explore the impact of Chinese consumers on marketing. With the Canada-China Year of Tourism as a backdrop, Summit guests e ...
Twenty years ago, Sonny Wong and Hamazaki Wong co-founded the Leo Awards and 20 years later, we continue to produce the event and contribute to and share in its success. Along with this landmark 20th year, the Leo Awards hosts the largest Red Carpet in Canada and Pacific Northwest, led by the team at Hamazaki Wong.
