In a world of blurred truths and broken systems, trust is eroding across different aspects of modern life. If you think everything is swirling in confusion, you’re not alone. All around us, society, business, and marketing are mired in uncertainty of a kind of pandemonium where the structures ...
Moving Beyond Sameness to Capture Interest and Affinity Walk down any city street, click through online listings, or scroll a developer’s Instagram feed: you’ll likely encounter a parade of interchangeable real estate campaigns—gleaming kitchen counters, generic family smiles, and cheerful ta ...
Hamazaki Wong has been part of the sustainability movement for almost two decades. It aligns with our interest in social and environmental justice. But despite those years in the trenches, things haven’t really moved forward as we or the environmental movement would like. As David Suzuki opined in a N ...
Multicultural markets are alive and well and living right under your noses If you haven’t joined the multicultural marketing movement yet, jump in, there’s lots of room. At least for now. And if you’ve not thought of multicultural marketing then you should seriously consider it since it will ...
Welcome to our Summer Newsletter! We've just passed a productive couple of months and wanted to share some news. Hope you enjoy reading, and as always we look forward to engaging with you soon!-- Your friends at Hamazaki Wong Are You a Biculturalist? Hamazaki Wong Unveils ...
SEPTEMBER 2025 While January is the emotional start of the year, September is the psychological and rhythmic start of the year. It’s when campaigns begin, school reopens, and when a certain busyness and seriousness returns. Rather than a time of reflection, it’s a time of action whe ...
Through our years of work with multicultural marketing and immigrant communities, Hamazaki Wong is extending its services to include on-the-ground support for immigrants that want to make Canada home. Through a suite of services that include immigration, recruitment and placement, and cultural integration, Peopled Cons ...
Hamazaki Wong has partnered with zeitgeistAI to produce a first major study of its kind, Social Signals, to reveal the mood of Canadians and it’s decidedly negative and overwhelmingly so.About Social Signals:Time period: June 20 – October 23, 2022Datapoints: ~500,000Sources: Twitter Canada and Reddit ...
Exciting news – Canada’s immigrant population is expanding significantly! The cautionary news – are marketers listening? Well, you should. Why? Because of the size and pace of growth of these new customers, their spending power, and their market impact. According to a recent story in the National Post, ‘According to St ...
When is politics fair? Hardly ever. At Hamazaki Wong we have our political opinions but when an opportunity for creativity comes along, who are we to say no? Political advertising has become fairly predictable – negative, attacking, and low-brow. But in these spots for Fair Referendum, we change the script on that. Pro ...
On the 27th day of the Asian Heritage Month this year, the team at Hamazaki Wong took a research trip to the Chinatown Storytelling Centre. As a supplement to our standard marketing practice at the office, this out-of-office approach offers us an opportunity to think out of the box. Through experiencing the vibe of ...
Sonny Wong has been appointed to the Board of Directors of the Chinese Canadian Museum, Canada’s first museum that documents and features the cultural and historical contributions of Chinese Canadians. He also takes on the role as head of the Marketing Committee. “With the Province of BC’s recent announcement of $27.5 ...
“Leave me alone! Yes, dear! Stop nagging me!” Frustrating? Kind of. Next time when someone gets on your nerves, just use Chinese to tone it down: “Duck la, Duck la, Duck la!”Hamazaki Wong is pleased to introduce our latest bicultural T-shirt——Duck la. As the phrase suggests, this is our readiness to address the world o ...
If there was a word that was used over and over the last two years, it’s the word unprecedented. Perhaps you’ve used it, or heard it on the news, or witnessed its utterance by a politician, or simply thought it. But there’s no question it’s been a recurring theme used to describe well, unprecedented never-seen-before e ...
In 2019, Sonny Wong was appointed by the City of Vancouver to the Chinatown Legacy Stewardship Group where he co-sponsors the Culture & Heritage Working Group, along with serving as a member of the Small Business & Economic Development Working Group. Here, at a community forum called Chinatown Reimagined, he ou ...
Through our pioneering work with #HealthNotHate, Hamazaki Wong quickly became experts and thought leaders in Inclusion, Equity, and Diversity (IED). As a natural adjunct to our work in allcultural and multicultural marketing, IED (and anti-racism) is a wake-up call for marketers and civil society. We believe it’s the s ...
What could it mean for your business?14 Sept 2021: Vancouver, BC — More than 69 million adults in Mainland China and Hong Kong are considering Canada as a top destination to start in new life in the next two years, according to a ground-breaking pilot study China and Hong Kong by Hamazaki Wong, RIWI, and Vivintel (the ...
What could it mean for your business?To kick off this series we've chosen the topic of Recycling.10 June 2021: Toronto, ON — More than 60 million Chinese adults are considering immigration to Canada in the next two years, according to an online research study done in China and Hong Kong by Hamazaki Wong, RIWI, and Vivi ...
Hey folks, we are pleased to introduce a new research-based feature — WongZingers — a series that takes a quick look at topics of interest concerning Chinese consumers in Vancouver, touching on their attitudes, lifestyles, and behaviors. This could range from subjects including how they adapt to new lifestyles in Cana ...
The Chinese Consumer Automotive Report takes an in-depth look at the automotive preferences of Chinese consumers in Canada. A new report released by HamazakiWong and Vivintel reveals that there are approximately 1.2 million adults (aged 18+) of Chinese origin living in Toronto and Vancouver; and of those that have resi ...
Ethnic Chinese consumers in Canada are more wealthy than the general population and more likely to buy prestige luxury products, according to a giant survey that urges companies to respond.The marketplaces of Greater Vancouver and Toronto are rapidly changing to adapt to what the survey calls “the mindset and behaviour ...
Want to communicate with your multicultural audience but not sure when to do it? We’ve got you covered. Here are 16 cultural events of note throughout the year that you can take advantage of to reach the South Asian and Chinese segments. There are certainly a lot more relevant events we could mention, and many other co ...
It’s bigger than Black Friday. It’s bigger than Cyber Monday. In fact, at over $30.8 billion USD, sales during Double 11 are more than double the amount spent on those two days combined. Here’s what you need to know to take advantage of Double 11.What, exactly, is Double 11?Double 11 is Asia’s favourite shopping holida ...
One lazy Saturday summer afternoon, Sonny sat down with a plate of barbecued ribs (marinated with Lee Kum Kee char siew sauce overnight before being put on the grill) and a sketch pad. He doodled, he dreamed, and he designed our very first fashion line. The end results? We're wearing them! These bicultural t-shirts are ...
ROI. WeChat. Demographics. The Hamazaki Wong Summit 2019: The Chinese Marketing Edition was a deep dive into the latest innovations, happenings, and essentials of what marketers need to know about the fastest-growing consumer segment in Canada. Brands in attendance at the June 14th event at the Fairmont Royal York in T ...
By Sonny Wong and Jenny TanOriginally published in AdweekThe Chinese are coming, they’re spending, and they will reshape America’s economy.For a moment, let’s set aside the heated political debates and focus on the consumer landscape. This influx of consumers with enormous spending power is a huge opportunity for brand ...
Need help framing your story? Introducing Hamazaki Wong's new media relations and corporate communications division, led by Tony Chan. Tony brings two decades of experience providing English and Chinese-language strategic communications counsel to government officials and C-suite executives. He's led a wide range of pr ...
在Granville Island上度过四年美好时光之后，Hamazaki Wong又搬回温哥华市中心啦。新址在这里：555 Howe Street, 2/F，Vancouver, BC, Canada V6C 2C2。我们新址见！
尚皇营销公司主席黄仕儒(Sonny Wong)在尚皇营销公司创办的活动Board of Change中致辞。 尚皇营销公司致力于创办许多社会活动帮助和回馈社区和社会。尤其致力于环境保护，和回馈社会的活动。Board of Change是尚皇公司创办的环保公益项目之一。
尚皇市场营销公司是加拿大航空指定的广告代理公司。服务加拿大航空超过20年，期间为加拿大航空制作了各种创意广告，营销方案，活动宣传策划等。为加拿大航空成功打开中国和加拿大华人市场。 2015年3月，尚皇团队帮助加拿大航空在中侨星辉夜晚宴中 (S.U.C.C.E.S.S. Gala) 策划并执行赞助活动如最新的加航商务舱试乘，照片合影墙， 中国生肖水晶纪 ...
做中英文翻译的时候，我喜欢借助一下Google Translate。它在中英文互翻的选词对应上还是蛮准确的。做翻译的人都知道，读懂要翻译的内容一般不难，难的是不仅要把原意准确地转换成新的语言，有时还要琢磨一下遣词用字。在翻译的时候，我常常遇到的情形是意思摆在那里，却找不到精准的词汇进行表达。Google Translate这时候就非常有用。可是，但是 ...
开学第三周，孩子们还没学上。街上随处可以看到成群的半大孩子在游荡。这个时候，会心生悲悯和愤懑。我们的孩子，你们受教育的权利到哪儿去了？在倍受推崇的加拿大自由与人权宪章中，受教育权是宪法规定的一项基本权利，走到哪里，都要受到保护。但是现状呢？无解之下，转去关心了一下世界人权宣言（这是被逼疯了节奏）。读的时候，那宣言中各种 ...
大多中国人善勤俭持家，可以归于“节俭是美德”的祖训，也是因为当年的中国，虽幅员辽阔，却生产力低下，国贫民弱，物质匮乏，让这种勤俭之风成为一种植入基因、世代相传的精神和物质上的双重自律。曾经，在冬季里，不会奢侈地将室温加热到只穿衬衣；夏日里，不会把空调开到冻得手脚冰凉；不会大方地让自来水哗哗流走；大多时候出门不是脚踩油门， ...
