When is politics fair? Hardly ever. At Hamazaki Wong we have our political opinions but when an opportunity for creativity comes along, who are we to say no? Political advertising has become fairly predictable – negative, attacking, and low-brow. But in these spots for Fair Referendum, we change the script on that. Pro ...

On the 27th day of the Asian Heritage Month this year, the team at Hamazaki Wong took a research trip to the Chinatown Storytelling Centre. As a supplement to our standard marketing practice at the office, this out-of-office approach offers us an opportunity to think out of the box. Through experiencing the vibe of ...

Sonny Wong has been appointed to the Board of Directors of the Chinese Canadian Museum, Canada’s first museum that documents and features the cultural and historical contributions of Chinese Canadians. He also takes on the role as head of the Marketing Committee. “With the Province of BC’s recent announcement of $27.5  ...

“Leave me alone! Yes, dear! Stop nagging me!” Frustrating? Kind of. Next time when someone gets on your nerves, just use Chinese to tone it down: “Duck la, Duck la, Duck la!”Hamazaki Wong is pleased to introduce our latest bicultural T-shirt——Duck la. As the phrase suggests, this is our readiness to address the world o ...

If there was a word that was used over and over the last two years, it’s the word unprecedented. Perhaps you’ve used it, or heard it on the news, or witnessed its utterance by a politician, or simply thought it. But there’s no question it’s been a recurring theme used to describe well, unprecedented never-seen-before e ...

In 2019, Sonny Wong was appointed by the City of Vancouver to the Chinatown Legacy Stewardship Group where he co-sponsors the Culture & Heritage Working Group, along with serving as a member of the Small Business & Economic Development Working Group. Here, at a community forum called Chinatown Reimagined, he ou ...

Through our pioneering work with #HealthNotHate, Hamazaki Wong quickly became experts and thought leaders in Inclusion, Equity, and Diversity (IED). As a natural adjunct to our work in allcultural and multicultural marketing, IED (and anti-racism) is a wake-up call for marketers and civil society. We believe it’s the s ...

What could it mean for your business?14 Sept 2021: Vancouver, BC — More than 69 million adults in Mainland China and Hong Kong are considering Canada as a top destination to start in new life in the next two years, according to a ground-breaking pilot study China and Hong Kong by Hamazaki Wong, RIWI, and Vivintel (the ...

What could it mean for your business?To kick off this series we've chosen the topic of Recycling.10 June 2021: Toronto, ON — More than 60 million Chinese adults are considering immigration to Canada in the next two years, according to an online research study done in China and Hong Kong by Hamazaki Wong, RIWI, and Vivi ...

Hey folks, we are pleased to introduce a new research-based feature — WongZingers — a series that takes a quick look at topics of interest concerning Chinese consumers in Vancouver, touching on their attitudes, lifestyles, and behaviors. This could range from subjects including how they adapt to new lifestyles in Cana ...

The Chinese Consumer Automotive Report takes an in-depth look at the automotive preferences of Chinese consumers in Canada. A new report released by HamazakiWong and Vivintel reveals that there are approximately 1.2 million adults (aged 18+) of Chinese origin living in Toronto and Vancouver; and of those that have resi ...

Ethnic Chinese consumers in Canada are more wealthy than the general population and more likely to buy prestige luxury products, according to a giant survey that urges companies to respond.The marketplaces of Greater Vancouver and Toronto are rapidly changing to adapt to what the survey calls “the mindset and behaviour ...

Want to communicate with your multicultural audience but not sure when to do it? We’ve got you covered. Here are 16 cultural events of note throughout the year that you can take advantage of to reach the South Asian and Chinese segments. There are certainly a lot more relevant events we could mention, and many other co ...

It’s bigger than Black Friday. It’s bigger than Cyber Monday. In fact, at over $30.8 billion USD, sales during Double 11 are more than double the amount spent on those two days combined. Here’s what you need to know to take advantage of Double 11.What, exactly, is Double 11?Double 11 is Asia’s favourite shopping holida ...

One lazy Saturday summer afternoon, Sonny sat down with a plate of barbecued ribs (marinated with Lee Kum Kee char siew sauce overnight before being put on the grill) and a sketch pad. He doodled, he dreamed, and he designed our very first fashion line. The end results? We're wearing them! These bicultural t-shirts are ...

By Sonny Wong and Jenny TanOriginally published in AdweekThe Chinese are coming, they’re spending, and they will reshape America’s economy.For a moment, let’s set aside the heated political debates and focus on the consumer landscape. This influx of consumers with enormous spending power is a huge opportunity for brand ...

To some, it's one of the oldest communities in Vancouver and a beloved cultural neighbourhood. To others, it's the place to go for the best roast pork in the city. To Sonny, it's where he grew up, and he's determined to see it flourish. "My connection to Chinatown is purely emotional," notes Sonny. "I believe it deserv ...

There’s a new buyer in town. Chances are, you’re not reaching her—and her incredible spending power—effectively.Meet Qing. Qing is worldly, smart, and educated. Having emigrated from China 10 years ago, she’s conversant in English, and moves easily between Mandarin and the local lingua franca. Well-travelled, she is fa ...

To most marketers, multicultural marketing is like gym workouts. Brands know it's important. But as with gym workouts, the idea is attractive in January and already has a fine sheen of dust by the time Lunar New Year in February rolls around.That’s a mistake.Brands can’t afford to ignore multicultural marketsMajor urba ...

You’ve heard of WeChat and of the Chinese mobile payment systems, WeChat Pay and Alipay. But here’s the part that makes us sit up: by combining both with Payment Marketing, brands can grow awareness within the Chinese market, engage with them, and increase acquisitions by converting customers on the spot within the WeC ...

Hamazaki Wong, along with partner, Glacier Media Group, is launching and producing Feast, North America’s first Asian dining festival! Celebrating the best Asian food on the Continent, Feast will showcase Metro Vancouver’s restaurant and culinary scene, and all the deliciousness the region has to offer. Watch for it in ...

Twenty years ago, Sonny Wong and Hamazaki Wong co-founded the Leo Awards and 20 years later, we continue to produce the event and contribute to and share in its success. Along with this landmark 20th year, the Leo Awards hosts the largest Red Carpet in Canada and Pacific Northwest, led by the team at Hamazaki Wong.

A Chinatown advocate wants real estate developers to consider the look and feel of the community when they plan to build towers. Sonny Wong says developers should approach each lot with an open mind and open ears.“If you believe in the value of community voices, then I think there is tremendous value in asking people i ...

I've seen it all before. Really, I have.It's about Donald Trump and the type of person he represents, which I'll call Personality D.I know firsthand because, if you believe in personality archetypes, I've worked alongside someone who, eerily, is exactly like Trump and the first days of the new president's administratio ...

Sonny Wong has been appointed to OMNI Television’s Advisory Council in British Columbia. He joins a list of prominent members from across Canada, all of whom support multicultural television and OMNI’s important place in furthering diversity in the media universe. “Sonny understands the uniqueness of our different cult ...

Sonny Wong has been appointed Chair of KCTS 9’s Community Advisory Board. The appointment marks the first time a Canadian has occupied this position. “I look forward to contributing to KCTS’s goals and in furthering their participation in the greater community in both BC and Washington State,” said Sonny. KCTS 9 is the ...

In many ways, Vancouver exudes an ineffable nature. She's beautiful yet aloof, highly livable yet unaffordable, Canadian yet Asian, and affluent despite the dearth of head offices. Yes, Vancouver is a study in contrasts and this is exactly what makes her an evasive market for marketers. It's true -- many marketers don' ...

When I was running the Canadian Internationa Dragon Boat Festival, the late impresario, David YH Lui, and I would have many discussions around the arts. David was producing the cultural program at the festival and helped me understand the value of the arts and the issues they faced. Coincidentally, it was the cultural ...

Our very own, Sonny Wong, has been published in the Huffington Post about a different perspective on the elections. Check out the full article here.

After four wonderful years on Granville Island, Hamazaki Wong has moved back to the inspired environs of Downtown Vancouver. We look forward to seeing you in our new location soon! 

Sonny Wong has been re-elected Canadian Vice-Chair of KCTS 9, the PBS affiliate in British Columbia and the Pacific Northwest.“Sonny is a leader and has a passion for public television and the millions of people he serves from eastern Washington (Yakima) to Seattle to Vancouver BC. Sonny led the efforts of the Canadian ...

Sonny Wong has once again been selected to serve as a judge for the Canadian Online Publishing (COP) Awards. COPA showcases Canadian publishing talent and companies that produce content and work in the digital medium.“It’s great to be part of the judging committee and a great opportunity to see great work that deserves ...