The holiday season is a time of joy, celebration, and shopping—an opportunity Metropolis at Metrotown (THE MET) fully embraced with its 2024 Holiday Campaign. Hamazaki Wong crafted a strategic, multichannel campaign that transformed THE MET into a must-visit holiday destination, engaging multicultural audiences through digital media, social influencers, and cultural storytelling. Our integrated approach combined programmatic digital ads, paid social, WeChat advertorials, and influencer marketing, creating an immersive festive experience that resonated deeply with the Chinese-speaking community in Greater Vancouver. From Photos with Santa to Holiday Lounge & Date Night experiences, the campaign showcased THE MET’s unique holiday offerings, driving record-breaking engagement and foot traffic.