When K-Pop Meets K-Beauty, it’s a literal tour-de-force inspiring a new generation of beauty fans in Canada. Hamazaki Wong partnered with leading K-beauty haircare brands RYO, mise en scène, and ETUDE to expand their presence in Canada’s beauty market. Through an integrated multimedia campaign, the vibrancy and innovation of K-beauty was brought to life – and to eager audiences. Combining a data-driven media strategy with localized creative, the campaign effectively engaged both Gen Z English-speaking audiences and Asian beauty enthusiasts across Canada. By leveraging the global cultural phenomenon K-pop, Hamazaki Wong produced youthful, trend-forward creative that cascaded through diverse media platforms and resonated across language groups. Collaborating with beauty and lifestyle influencers in English, Chinese, and Asian markets, we amplified brand storytelling through exciting short-form content and platform-optimized engagement. The campaign results not only elevated brand awareness and social engagement but also bridged cultural appeal with measurable retail impact, setting a new benchmark for how global beauty brands can authentically connect with North American audiences.