Biculturalism is a body of work Hamazaki Wong has promulgated over the past couple of years. For us, it describes the melding of two cultures that together, becomes a third strain of its own, something that’s emblematic of many markets. Take the Vancouver marketplace (and other high-immigrant locations too) where English-speaking Vancouverites become exposed to the Chinese language, hearing and adopting utterances that express emotion, emphasis, or, comedy. Many of these expressions have found their way into common usage (such as the ubiquitous ‘ai-ya’) but what exactly do they mean and how are they used? At Hamazaki Wong, we set out to bridge that gap by producing a series of t-shirts that address this language issue in an approachable and delightful way while providing some education, modest as it may be. Most importantly, these t-shirts are a creative manifestation of Hamazaki Wong’s thinking on biculturalism and help to explain this concept in a way that’s simple, tangible, and compelling. We wanted to elicit ‘aha’ moments with a tone and voice that forces a smile and some deeper insight. Finally, we recognized that we were doing something that’s not been done before, and this obligated the creative to be simple and effective in a way that truly communicated.