ROI. WeChat. Demographics. The Hamazaki Wong Summit 2019: The Chinese Marketing Edition was a deep dive into the latest ...
Featured in Adweek: How to Prepare Your Brand to Accommodate a Growing Chinese Consumer Base
By Sonny Wong and Jenny TanOriginally published in AdweekThe Chinese are coming, they’re spending, and they will reshape ...
“Vancouver should have the most celebrated Chinatown in the world.”
To some, it's one of the oldest communities in Vancouver and a beloved cultural neighbourhood. To others, it's the place ...
“Control your message, or the media will control it for you”: Q&A with Tony Chan, head of HMWG media relations division
Need help framing your story? Introducing Hamazaki Wong's new media relations and corporate communications division, led ...
What is Bicultural Marketing (and Why Does it Matter)?
There’s a new buyer in town. Chances are, you’re not reaching her—and her incredible spending power—effectively.Meet Qin ...
Does Your Multicultural Marketing Budget Match Your Revenue Base?
To most marketers, multicultural marketing is like gym workouts. Brands know it's important. But as with gym workouts, t ...
Payment Marketing Will Change Your Multicultural Social Strategy
You’ve heard of WeChat and of the Chinese mobile payment systems, WeChat Pay and Alipay. But here’s the part that makes ...
Sonny Wong Speaks at VAFF Panel
On November 3, Sonny Wong served as a panelist on the Vancouver Asian Film Festival’s Diversity and Representation in Ca ...
Asian Feast
Hamazaki Wong, along with partner, Glacier Media Group, is launching and producing Feast, North America’s first Asian di ...
2018 Hamazaki Wong Summit
On July 6, Hamazaki Wong successfully staged its 2018 Summit, at the Hyatt Regency Vancouver. An annual value-add event ...