Multicultural markets are alive and well and living right under your noses If you haven’t joined the multicultural marketing movement yet, jump in, there’s lots of room. At least for now. And if you’ve not thought of multicultural marketing then you should seriously consider it since it will soon be your main marketing strategy and not a marginalized one. That’ ...
Hamazaki Wong has been part of the sustainability movement for almost two decades. It aligns with our interest in social and environmental justice. But despite those years in the trenches, things haven’t really moved forward as we or the environmental movement would like. As David Suzuki opined in a New York Times article in October 2023, “We’ve failed big time … But ev ...
Moving Beyond Sameness to Capture Interest and Affinity Walk down any city street, click through online listings, or scroll a developer’s Instagram feed: you’ll likely encounter a parade of interchangeable real estate campaigns—gleaming kitchen counters, generic family smiles, and cheerful taglines promising “a place to call home.” It’s a formula so familiar it ...
In a world of blurred truths and broken systems, trust is eroding across different aspects of modern life. If you think everything is swirling in confusion, you’re not alone. All around us, society, business, and marketing are mired in uncertainty of a kind of pandemonium where the structures and patterns we’ve come to know, and trust, are no longer evident or ...
Welcome to our Summer Newsletter! We've just passed a productive couple of months and wanted to share some news. Hope you enjoy reading, and as always we look forward to engaging with you soon!-- Your friends at Hamazaki Wong Are You a Biculturalist? Hamazaki Wong Unveils its Newest Collection of Bicultural T-shirts On 31 July, a spir ...
SEPTEMBER 2025 While January is the emotional start of the year, September is the psychological and rhythmic start of the year. It’s when campaigns begin, school reopens, and when a certain busyness and seriousness returns. Rather than a time of reflection, it’s a time of action when new ideas, motivations, and routines take hold, impelling life forwa ...
