SEPTEMBER 2025
CAMPAIGN SPOTLIGHT:
Our Future is Now
Early this year, Hamazaki Wong had the opportunity to work with the environmental movement on a campaign to dispel the narrative of liquefied natural gas (LNG). Rather than taking a typical scorched-Earth approach, we put the issue into context for British Columbians, helping audiences realize that the short-term benefits may not outweigh the long-term impacts, but doing it in a way that’s approachable and light. The result? A lot of chuckles and some searing realities into the indignations of LNG.
MUSINGS:
Some of our thinking from Our Future is Now can be found in this thought-leadership piece we recently penned. But more than that, we attempt to put some thinking around the state of the world, and how the environmental movement might respond at a time when other existential priorities exist.
When the environment is no longer a priority, what does the environmental movement do?
Hamazaki Wong has been part of the sustainability movement for almost two decades. It aligns with our interest in social and environmental justice. But despite those years in the trenches, things haven’t really moved forward as we or the environmental movement would like. As David Suzuki opined in a New York Times article in October 2023, “We’ve failed big time … But even when we won, we failed as a movement to change the underlying assumptions of society, the behavior of government and businesspeople.”
NATURE AGENCY:
Giving Nature a Voice
Hamazaki Wong’s interest in sustainability has led us to join and lead another initiative: Nature Agency, the world’s first agency that uses marketing-communications to give Nature a voice. The mission: help every Canadian understand and value Nature’s essential role in supporting all life and human success on our Planet. Through awareness and education campaigns and projects, Nature Agency seeks to create a culture of environmentalism to meaningfully support our one and only client, Nature. We invite you to learn more (and support) the Nature Agency.
CAMPAIGN SPOTLIGHT:
