Here’s to September…

Newsletter

SEPTEMBER 2025

While January is the emotional start of the year, September is the psychological and rhythmic start of the year. It’s when campaigns begin, school reopens, and when a certain busyness and seriousness returns. Rather than a time of reflection, it’s a time of action when new ideas, motivations, and routines take hold, impelling life forward. So how could we allow September to pass without observation? 
 
Welcome to September where we look at something that matters to us: Nature and Sustainability.

CAMPAIGN SPOTLIGHT:

Our Future is Now

Early this year, Hamazaki Wong had the opportunity to work with the environmental movement on a campaign to dispel the narrative of liquefied natural gas (LNG). Rather than taking a typical scorched-Earth approach, we put the issue into context for British Columbians, helping audiences realize that the short-term benefits may not outweigh the long-term impacts, but doing it in a way that’s approachable and light. The result? A lot of chuckles and some searing realities into the indignations of LNG.

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MUSINGS:

Some of our thinking from Our Future is Now can be found in this thought-leadership piece we recently penned. But more than that, we attempt to put some thinking around the state of the world, and how the environmental movement might respond at a time when other existential priorities exist.

When the environment is no longer a priority, what does the environmental movement do?

Hamazaki Wong has been part of the sustainability movement for almost two decades. It aligns with our interest in social and environmental justice. But despite those years in the trenches, things haven’t really moved forward as we or the environmental movement would like. As David Suzuki opined in a New York Times article in October 2023, “We’ve failed big time … But even when we won, we failed as a movement to change the underlying assumptions of society, the behavior of government and businesspeople.”

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NATURE AGENCY:

Giving Nature a Voice

Hamazaki Wong’s interest in sustainability has led us to join and lead another initiative: Nature Agency, the world’s first agency that uses marketing-communications to give Nature a voice. The mission: help every Canadian understand and value Nature’s essential role in supporting all life and human success on our Planet. Through awareness and education campaigns and projects, Nature Agency seeks to create a culture of environmentalism to meaningfully support our one and only client, Nature. We invite you to learn more (and support) the Nature Agency.

Learn More & Support

CAMPAIGN SPOTLIGHT:

We have a Winner!

Congratulations to Imogene Lim, the winner of our Bicultural T-shirt Contest! Imogene smartly selected the Breathe design, definitely a fan favourite! Thank you to all those who entered and thank you for your kind words on our work.
 
Want to learn more about our T-shirts and why we created them? Click below to learn more. Purchase them at the Chinese Canadian Museum.
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Ahh, August Newsletter

Newsletter

Welcome to our Summer Newsletter! We’ve just passed a productive couple of months and wanted to share some news. Hope you enjoy reading, and as always we look forward to engaging with you soon!

— Your friends at Hamazaki Wong

Are You a Biculturalist?

Hamazaki Wong Unveils its Newest Collection of Bicultural T-shirts

On 31 July, a spirited group gathered to jointly launch Hamazaki Wong’s collection of Bicultural T-shirts in tandem with the launch of 1889 Trading Co., the Chinese Canadian Museum‘s new Museum Shop! Thank you to the Chinese Canadian Museum for their partnership in this joint endeavour!

Hamazaki Wong’s collection of Bicultural T-shirts represents the melding of two cultures, each distinct and whole, such that the union of the two creates a hybrid third expression that is greater than the sum of the parts. Think of it as 1+1=3, a dynamic that raises thinking to a whole new level allowing us to embrace another culture and its unexpected familiarity when we previously thought none was there. It’s eating spaghetti with chopsticks. Or wearing an exquisite sari to a black-tie gala. Or shouting Ai-ya or Oy vey instead of oh sh**! In this case, we apply biculturalism to designs that embrace English and Chinese sensibilities, only elevated a couple of notches

We have two Collections: The Emotive Series and the Visual Series. The Emotive Series features Cantonese and Mandarin expressions that have emotional resonance. While the Visual Series explores the symbolic typology of Chinese characters and reveals their history, meaning, and usage in refreshing ways.

Interested in winning one of our Visual Series Bicultural T-shirts? Just send us a message through our contact form naming your favourite design and size and we’ll enter you in a random draw to win that shirt!

Many Happy Returns!

Chinese and South Asian audiences want to recycle too!

Beverage containers have their place, and it’s not in the garbage. So, how do you get that across to multicultural audiences? That’s what we set out to do – to create an attitude that recycling beverage containers is the right thing to do. Our approach focused on key audience groups, especially uninformed segments such as new immigrant families, international students, and working professionals.

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Food for thought: Breaking the Mold -- Why Real Estate Marketing Must Evolve in an Era of Economic Uncertainty and Declining Sales

Read our most recent article exploring the state of trust (or lack thereof) in today’s marketplace—and what your brand can do about it.

The Future: Marketing with Meaning

Moving Beyond Sameness to Capture Interest and Affinity

Walk down any city street, click through online listings, or scroll a developer’s Instagram feed: you’ll likely encounter a parade of interchangeable real estate campaigns—gleaming kitchen counters, generic family smiles, and cheerful taglines promising “a place to call home.” It’s a formula so familiar it’s become invisible. But in the shifting sands of today’s real estate market, where presales wane, immigration is topsy-turvy, and economic uncertainty casts a long shadow, this sameness is not just uninspiring—it lacks relevance.

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Another LEO AWARDS, planned and produced.

BC's Awards Program for Film and Television gets the Hamazaki Wong Touch

Experiential continues to be a prominent feature of Hamazaki Wong’s skill set as we successfully planned and produced the 27th edition of the LEO AWARDS, BC’s awards program for film and television. In addition to our role in event planning, management, and execution, Hamazaki Wong is given a front row seat amongst BC celebrity culture.