What could it mean for your business?14 Sept 2021: Vancouver, BC — More than 69 million adults in Mainland China and Hon ...
60+ MILLION CHINESE WANT TO MAKE CANADA THEIR HOME IN THE NEXT 2 YEARS. WHAT NOW?
What could it mean for your business?To kick off this series we've chosen the topic of Recycling.10 June 2021: Toronto, ...
Introducing WongZingers from Hamazaki Wong
Hey folks, we are pleased to introduce a new research-based feature — WongZingers — a series that takes a quick look at ...
New report on the automotive preferences of Chinese consumers residing in Canada reveals a strong preference for luxury vehicles.
The Chinese Consumer Automotive Report takes an in-depth look at the automotive preferences of Chinese consumers in Cana ...
Douglas Todd. “Chinese consumers swiftly changing Vancouver, Toronto”. Vancouver Sun, Jan 9, 2021.
Ethnic Chinese consumers in Canada are more wealthy than the general population and more likely to buy prestige luxury p ...
The Year Ahead: 16 Opportunities to Communicate With Your Multicultural Audience in 2021
Want to communicate with your multicultural audience but not sure when to do it? We’ve got you covered. Here are 16 cult ...
Double 11: The Marketing Opportunity Bigger Than Black Friday You’re Missing Out On
It’s bigger than Black Friday. It’s bigger than Cyber Monday. In fact, at over $30.8 billion USD, sales during Double 11 ...
Bicultural T-Shirts (the only ones in town!)
One lazy Saturday summer afternoon, Sonny sat down with a plate of barbecued ribs (marinated with Lee Kum Kee char siew ...
5 Key Takeaways from the Hamazaki Wong Summit 2019
ROI. WeChat. Demographics. The Hamazaki Wong Summit 2019: The Chinese Marketing Edition was a deep dive into the latest ...
Featured in Adweek: How to Prepare Your Brand to Accommodate a Growing Chinese Consumer Base
By Sonny Wong and Jenny TanOriginally published in AdweekThe Chinese are coming, they’re spending, and they will reshape ...