Welcome to our Summer Newsletter! We’ve just passed a productive couple of months and wanted to share some news. Hope you enjoy reading, and as always we look forward to engaging with you soon!
— Your friends at Hamazaki Wong
Are You a Biculturalist?
Hamazaki Wong Unveils its Newest Collection of Bicultural T-shirts
On 31 July, a spirited group gathered to jointly launch Hamazaki Wong’s collection of Bicultural T-shirts in tandem with the launch of 1889 Trading Co., the Chinese Canadian Museum‘s new Museum Shop! Thank you to the Chinese Canadian Museum for their partnership in this joint endeavour!
Hamazaki Wong’s collection of Bicultural T-shirts represents the melding of two cultures, each distinct and whole, such that the union of the two creates a hybrid third expression that is greater than the sum of the parts. Think of it as 1+1=3, a dynamic that raises thinking to a whole new level allowing us to embrace another culture and its unexpected familiarity when we previously thought none was there. It’s eating spaghetti with chopsticks. Or wearing an exquisite sari to a black-tie gala. Or shouting Ai-ya or Oy vey instead of oh sh**! In this case, we apply biculturalism to designs that embrace English and Chinese sensibilities, only elevated a couple of notches
We have two Collections: The Emotive Series and the Visual Series. The Emotive Series features Cantonese and Mandarin expressions that have emotional resonance. While the Visual Series explores the symbolic typology of Chinese characters and reveals their history, meaning, and usage in refreshing ways.
Interested in winning one of our Visual Series Bicultural T-shirts? Just send us a message through our contact form naming your favourite design and size and we’ll enter you in a random draw to win that shirt!
Many Happy Returns!
Chinese and South Asian audiences want to recycle too!
Beverage containers have their place, and it’s not in the garbage. So, how do you get that across to multicultural audiences? That’s what we set out to do – to create an attitude that recycling beverage containers is the right thing to do. Our approach focused on key audience groups, especially uninformed segments such as new immigrant families, international students, and working professionals.
Food for thought: Breaking the Mold -- Why Real Estate Marketing Must Evolve in an Era of Economic Uncertainty and Declining Sales
Read our most recent article exploring the state of trust (or lack thereof) in today’s marketplace—and what your brand can do about it.
Moving Beyond Sameness to Capture Interest and Affinity
Walk down any city street, click through online listings, or scroll a developer’s Instagram feed: you’ll likely encounter a parade of interchangeable real estate campaigns—gleaming kitchen counters, generic family smiles, and cheerful taglines promising “a place to call home.” It’s a formula so familiar it’s become invisible. But in the shifting sands of today’s real estate market, where presales wane, immigration is topsy-turvy, and economic uncertainty casts a long shadow, this sameness is not just uninspiring—it lacks relevance.
Another LEO AWARDS, planned and produced.
BC's Awards Program for Film and Television gets the Hamazaki Wong Touch
Experiential continues to be a prominent feature of Hamazaki Wong’s skill set as we successfully planned and produced the 27th edition of the LEO AWARDS, BC’s awards program for film and television. In addition to our role in event planning, management, and execution, Hamazaki Wong is given a front row seat amongst BC celebrity culture.
