Like marketing, multicultural marketing is really about understanding your customers. Only in this case it’s through the lens of culture, language, and nuance – all within the context of a larger English-speaking marketplace. Truly, it’s both an art and a science that requires a certain je ne sais quoi. In this case, Hamazaki Wong has got you. Our experience in multicultural marketing is impressive with equally impressive results. We’ll plan the appropriate media to reach multicultural customers with the appropriate messaging that resonates with culturally-minded consumers. 

We also recognize that cultural fluency is fluid which is why we have inaugurated a body of work we call bicultural marketing, a methodology that acknowledges that consumers are rooted in their cultures but influenced every day by North American culture through media, workplaces, and the very environments in which they live. We are all of two cultures—the culture to which we are born and the culture where we now live—at different times and all at once. This understanding, along with our understanding of multicultural marketing, sets us apart.