When you hear the word ‘Nike’ what do you think of? Yes, everything that’s going through your head represents their brand. That’s what we can do for you but first, we need to determine what those attributes are. By working with your team, we’ll take you through an exercise to uncover and discover the foundations and essence of your brand and its resonance with your customer base. We’ll assess the marketplace to find any gaps; we’ll incorporate your history, background, and aspirations; we’ll learn what you’re passionate about. From there, your brand story unfolds and we capture it, visualize it, and thread it through all your marketing touchpoints.

We’re experts at naming too. Whether we arrive at an ownable traditional name, or coin one (called a neologism), our skill at this craft is unsurpassed. We’ve even come up with names that work in two languages with phonetic characteristics and meanings that tie neatly together.