Audi is no longer your father’s car. It’s luxurious, yes, but also youthful, energetic, and fun. Those were the sentiments that drove this campaign for Audi Canada. Through a partnership with key Chinese-Canadian influencer, Oh Emma, Hamazaki Wong created a campaign that reintroduced Audi to younger audiences reaching them through social and digital media where their attention spans reside – while breaking through the stodginess and capturing a new cool. Oh, and surpassing expectations too.