From the "fuzzy front end" through to commercialization, Hamazaki Wong provides the services--and more importantly the critical thinking--required to bring a product to market.

Blurring the lines between idea generation and idea screening, our process strikes a balance between creative solutions and effective strategy. SWOT analaysis, brainstorming, and feasibility assessment are the deciding factors in what ideas make it off of the drawing board. As we develop the concept, we further cultivate the product idea and begin to answer questions such as how will consumers react and what is the unique selling proposition?

Business analysis forms the platform for a successful product launch. Estimates into selling price and sales volumes--based on a combination of market research, experience and killer gut instinct--means that profitability and break-even points can be determined with a high degree of accuracy.

At launch, an advertising and promotions strategy is developed to communicate the USP of the product and ensure that it resonates with the target market. Distribution is made ready, and the campaign begins.