The cultural markets are often treated like an inconvenience, an add-on, an awkward appendage to an otherwise cohesive strategy.

This is not the case at Hamazaki Wong. Here, we understand that the 'mainstream' is also a culture--as are the Asian, South Asian, Hispanic or other ethnically identified groups. So, in communicating with any culture we don't perform simple translations or apply treatments that attempt to ethnicize what is otherwise a mainstream, English creative piece. Instead, our strategy involves the process of TransCreation. A method by which we identify our clients objectives and proposed strategy and then develop new creative that is culturally relevant and sure to resonate in the target ethnic market.

The results of our creative and strategic thinking--along with the application of TransCreation--have been astounding. Just take a look at some of our client work for examples.

At Hamazaki Wong we help our clients in any market develop advertising that will be effective. It is our understanding of ethnic media as well as our relationships that allows us to go further in also developing media plans and comprehensive campaigns. This ensures that not only is the message well-formed, but also that it is communicated loudly and clearly to the people that need to hear it.