Generally meant to increase consumption or awareness around a particular product, service or idea, advertising has actually existed for thousands of years and was used by many ancient cultures to communicate sales messages or communicate political campaigns. Since then, advertising has evolved and moved beyond the traditional mediums of TV, radio and print to include direct marketing, cinema, Internet--even product placement within video games.

Spending has has also increased dramatically over the years to almost $400 billion worldwide. In the midst of all of this activity and the clutter of messages that surrounds us, it is increasingly important to engage in advertising that will be competitive and differentiated from its environment.

At Hamazaki Wong, we not only develop marketing campaigns that are creatively and strategically poised to deliver results, we also position the advertising in mediums that will provide the greatest ROI in any market.